Sam MacMahon Baldwin

Of Counsel


Sam MacMahon Baldwin is a seasoned EU & competition law practitioner with extensive expertise in advising businesses on all EU & antitrust matters.


Within antitrust, he advises on how to navigate the rules on anti-competitive agreements, abuse of dominance, merger control, and State aid. He is regularly instructed in economics heavy antitrust matters including pricing abuse cases and in-depth merger investigations.


As an expert in EU law, he advises businesses on investment protection under the EU’s Internal Market freedoms, i.e. Freedom of establishment, Freedom to provide services, and Free movement of goods & capital.  He also advises on EU law aspects of labour & employment law.


He has impressive track-record of advocacy experience before national competition authorities and the European Commission including in high profile antitrust, merger, State aid, and Internal Market cases. He has represented companies in national court proceedings as well as at the EU courts in Luxembourg; e.g. case C-255/16, Falbert and T-65/06 & C-238/12 P, FLSmidth. Most recently, he formed part of the team representing DAF Trucks in case C-451/18, Tibor Trans.


He is recognised by Global Competition Review and Who’s Who Legal as a leading individual in competition law. Since 2020, the European Commission has selected him to serve as Non-Governmental Advisor to the EU’s antitrust enforcer,  DG Competition, for the International Competition Network.


He is the founder of the network Young Competition Law Professionals and member of the panel of permanent & featured blog contributors at Kluwer Competition Law Blog where he regularly blogs about topical issues and new tendencies within EU antitrust.


He is native in English as well as Danish.

"Sam MacMahon Baldwin is an excellent individual with a high level of professionalism, legal expertise and an extremely sympathetic and easygoing approach. Very easy to talk to and we have no troubles with him talking directly with people in our organisation."

Legal500 2023, Competition


"The lawyers had the necessary knowledge and experience to handle our case and acted throughout in a timely manner and with extreme proficiency."

Chambers Europe 2023, Competition


"This small law firm delivers excellent services. The level of their advice is up to international standards."

Legal500 2022, Competition


"They were really good at adapting extremely quickly to the unique nature of the case, they hit the ground running and are extremely calm, accurate, and give good-quality advice."

Chambers Europe 2022, Competition


"They are service-minded, outstandingly good professionals, have an insight into doing business and have confident expertise and extensive knowledge of regulatory and case law, both locally and in the EU."

Legal500 2021, Competition




  • Legal500, 2018 - 2023, Competition (Team): Tier 2


  • Global Competition review / Who’s Who Legal 2019, 2020 (Team): Future Leader of Competition Law

Recommendations on the European Commission's Guidance on Permissible Cooperation between Competitors

02. 05. 2022. Sam MacMahon Baldwin

Recommendations on the European Commission's Guidance on Permissible Cooperation between Competitors

icon 02. 05. 2022. icon Sam MacMahon Baldwin icon Competition / Antitrust / State Aid / EU Law

Competition Law Insight

02. 01. 2019. Sam MacMahon Baldwin, Anikó Keller

How Digital Does Hungary Rank?

20. 09. 2018. Sam MacMahon Baldwin

How Digital Does Hungary Rank?

icon 20. 09. 2018. icon Sam MacMahon Baldwin icon Technology, Communication and Media

Bar Memberships:


  • Admitted to the Danish Bar (2013)
  • Registered European Lawyer at the Budapest Bar (2018)


Appointments / positions of trust:


  • Selected by the European Commission to be Non-Governmental Advisor to DG Competition for the International Competition Network ICN.
  • Master of Laws at the University of Copenhagen (2010)