Gusztáv Bacher

Senior Partner


Gusztáv Bacher is the head of Szecskay Attorneys at Law’s Intellectual Property Practice Group. He specializes in civil law, competition law, intellectual property law and litigation.


In the area of ​​intellectual property, he has considerable experience in enforcement proceedings before HIPO and EUIPO, and in domain dispute resolutions. He continuously provides legal advice to clients in developing their intellectual property strategy (e.g. creating a trademark portfolio). He regularly conducts intellectual property audits related to M&A transactions. He is involved in licensing contracts, research contracts, R&D collaboration agreements and know-how transfer agreements, including agreements between the business sector and the academic sector.


In the field of commercial law, Gusztáv has extensive experience in concluding distribution and franchise contracts, considering their compliance with competition law.


He is also a listed arbitrator on the Roll of Arbitrators of the Permanent Arbitration Court attached to the Hungarian Chamber of Commerce and Industry.


Gusztáv was President of the International League of Competition Law (LIDC) between 2012 and 2014.


He is fluent in English and German.

"Frequently linking up to form a dynamic strike force for prestigious companies are András Szecskay, Gusztáv Bacher and Gábor Faludi, who form the backbone of the practice... Bacher is an expert at developing IP strategies in and outside of the litigation context; he has well-developed transactional skills, too."

IAM Patent 2023


"Szecskay Attorneys at Law is a highly professional team. Their work is of the best quality, they are reliable and pay attention to every detail."

Legal500 2023, Intellectual Property


“Szecskay Attorneys at Law is a colossus of Hungarian patent litigation and a destination of choice for the crème de la crème of the pharmaceutical industry. While the esteemed boutique is a formidable force in the contentious space, it is also sought out for its shrewd counsel on pre-product launches and inventor remuneration. … Bacher’s pleadings are always well-reasoned, beautifully presented and often drive precedential change.

IAM Patent 2021


"Mr. Bacher is an outstanding expert in the field of IP, with valuable experience in litigation. Assertive communication is characteristic and he has a special sense of balancing between client needs and realistically achievable result."

Legal500 2021, Intellectual Property


An eminent commercial firm with a focus on intellectual property, Szecskay is an excellent one-stop shop. On the IP side, patent litigation is the set’s forte, although they will also dispatch trademark and copyright mandates with assuredness. Leading the way are two pillars of the Hungarian legal community András Szecskay and Gusztáv Bacher. … Bacher serves as head of intellectual property and is respected for his astute handling of enforcement and commercialisation matters.

World Trademark Review (WTR 1000), 2020




  • Chambers Europe, 2017 - 2023, Intellectual Property (Individual Ranking): Band 1
  • Chambers Europe, 2017 - 2023, Intellectual Property (Team): Band 1


  • Legal500, 2020 - 2023, Intellectual Property (Individual ranking): Hall of Fame
  • Legal500, 2018 - 2023, Intellectual Property (Team): Tier 1


  • IAM Patent 1000, 2016 - 2023 (Team): Gold Band 




  • Hungary Firm of the Year, 2023 by Managing IP
  • "Eötvös Award" 2015 by the Budapest Bar Association
  • Winner of the ILO Client Choice award in the category of "Intellectual Property: Patents" both in 2013 and 2014

Renewed Hungarian Advertising Code: Gusztáv Bacher part of Codification Committee

12. 04. 2023. Gusztáv Bacher

Renewed Hungarian Advertising Code: Gusztáv Bacher part of Codification Committee

icon 12. 04. 2023. icon Gusztáv Bacher icon Advertising Law / Consumer Protection

Bar Memberships:


  • Budapest Bar Association (since 2011)


Other professional memberships:


  • Arbitrator listed on the Roll of Arbitrators of the Permanent Arbitration Court attached to the Hungarian Chamber of Commerce and Industry
  • International League of Competition Law (LIDC): President between 2012 and 2014, First Vice President (2010-2012), International Rapporteur on Comparative Advertising (2004), Secretary General (2007-2010)
  • Hungarian Competition Law Association, Vice-Chairman since 2015
  • AIPPI: Secretary General of the Hungarian Group
  • Ethics Commission of the Hungarian Advertising Association, Chairman since 2011
  • Member of the Presidium of the Intellectual Property Expert Committee and Copyright Expert Committee attached to the Hungarian Intellectual Property Office (as head of the panel or member of the panel)
  • Amcham Hungary

Head of IP Committee of Amcham between 2008-2012

  • MIE (Hungarian Association for the Protection of Industrial Property and copyright), Board Member since 2002
  • Union Internationale des Avocats (UIA)

Member of the International Sales Law Commission

  • The Licensing Executives Society (LES)

Member of the Hungarian Team

  • Association of Private Law Teachers (Hungary)


  • International Visitor Leadership Program (focus on protection of IP rights, organized and funded by the U.S. Department of State Office, 2010)
  • Researcher, Max Planck Institute for Intellectual Property, Competition and Tax Law (Munich, 2005)
  • Master of Laws (LL.M.), CEU, (International Business Law, 2001)
  • Post-graduate course on International Trade Law organized by the Asser Instituut at The Hague in 1999
  • J.D., Eötvös Loránd Faculty of State and Legal Science (1998, summa cum laude)
  • Studies at the Faculty of Law in Vienna (1997)