profile

Anikó Keller leads the Competition and Compliance team at Szecskay Attorneys at Law. Anikó works in all areas of business and industry in relation to competition and antitrust law, state aid, unfair competition and unfair commercial practices, consumer protection law and in advertising law matters too.

 

Anikó has represented clients both in antitrust and in unfair commercial practice cases before the Hungarian Competition Authority and courts. She regularly advises clients regarding antitrust and advertising compliance programs, carries out competition audits and prepares compliance policies.

 

She is currently the Regional President, EMEA of the Global Advertising Lawyers’ Alliance (GALA). She is also a member of the Hungarian Competition Law Association, the Self-Regulatory Advertising Board and the Hungarian Advertising Association.

 

She is fluent in English and German.

"It is a very good team with excellent leaders. All the colleagues’ knowledge is extraordinary. They are members – and leaders – of several industrial associations."

Legal500 2021, Competition

 

"They are service-minded, outstandingly good professionals, have an insight into doing business and have confident expertise and extensive knowledge of regulatory and case law, both locally and in the EU."

Legal500 2021, Competition

 

"Miklós Boronkay and Anikó Keller are top litigators. They really work as a team."

Legal500 2021, Dispute Resolution

 

The team "knows our business and our industry very well, which is an important prerequisite to give ad hoc and valuable competition law advice."

Chambers Europe, 2021, Competition/Antitrust Department

 

"She's very strong legally, she is very responsive and communication is quick with her." 

"Under huge stress she remained calm and composed," 

"…she has a good analytic approach and is very thorough."

Chambers Europe, 2020, Competition/Antitrust

 

Szecskay Attorneys at Law is praised for its 'tailored, fast and pragmatic support'.

Legal500, 2019, Competition Department

 

Team head Aniko Keller is "exceptional".

Legal500, 2019, Competition

 

Clients note that Anikó Keller "is very precise and only gives legal advice if she has understood the entire situation and received all the necessary data, which means that you will receive well-established advice."

Chambers Europe, 2019, Competition/Antitrust 

 

Rankings:

 

  • Legal500, 2021, 2020, Competition (Individual ranking): Next Generation Partner

  • Legal500, 2023, 2022, Competition (Individual ranking): Leading Individual

  • Legal500, 2023 - 2015, Competition: Tier 2

 

Awards:

 

  • Competition Law Firm of the Year, 2016 - Wolters Kluwer Lawyers Awards Hungary

Hungarian Competition Authority Classifies Typical Green Claims

23. 06. 2021. Anikó Keller,

Hungarian Competition Authority Classifies Typical Green Claims

icon 23. 06. 2021. icon Anikó Keller , icon Advertising Law / Consumer Protection

Hungarian Competition Authority helps undertakings to avoid ‘greenwashing’

22. 04. 2021. Anikó Keller,

Hungarian Competition Authority helps undertakings to avoid ‘greenwashing’

icon 22. 04. 2021. icon Anikó Keller , icon Advertising Law / Consumer Protection

Fighting ‘greenwashing’ – extensive sweep conducted by the Consumer Protection Cooperation Network

08. 04. 2021. Anikó Keller,

Fighting ‘greenwashing’ – extensive sweep conducted by the Consumer Protection Cooperation Network

icon 08. 04. 2021. icon Anikó Keller , icon Advertising Law / Consumer Protection

International Advertising Law publication: Hungary insights by Anikó Keller

24. 03. 2021. Anikó Keller, , Gábor Faludi Jr.

International Advertising Law publication: Hungary insights by Anikó Keller

icon 24. 03. 2021. icon Anikó Keller , , Gábor Faludi Jr. icon Advertising Law / Consumer Protection

Airbnb fined for not complying with commitments made to Hungarian Competition Authority in 2018

09. 03. 2021. Anikó Keller, Krisztina Sztoján

Airbnb fined for not complying with commitments made to Hungarian Competition Authority in 2018

icon 09. 03. 2021. icon Anikó Keller , Krisztina Sztoján icon Advertising Law / Consumer Protection

Advertising Law Developments in Hungary in GALA Report, December 2020

14. 12. 2020. Anikó Keller

Advertising Law Developments in Hungary in GALA Report, December 2020

icon 14. 12. 2020. icon Anikó Keller icon Advertising Law / Consumer Protection

Competition Law Insight

02. 01. 2019. Sam MacMahon Baldwin, Anikó Keller

Compliant Pricing

08. 11. 2018. Anikó Keller, Sam MacMahon Baldwin

Compliance

28. 02. 2018. Anikó Keller

Advertisement Law Compliance Program

14. 02. 2018. Anikó Keller, Gusztáv Bacher, Miklós Boronkay, , Gábor Faludi Jr., Lilla Kiss

Competition Law Compliance Program

23. 01. 2018. Anikó Keller, Miklós Boronkay, János Vajda, Gábor Faludi Jr., Bence Molnár Sz., Gusztáv Bacher, Judit Budai

Employment brochure

19. 01. 2018. , Adrienn Tar, Zoltán Balázs Kovács, Anikó Keller, , Katalin Grósz, Orsolya Görgényi

The employment team of Szecskay Attorneys at Law is top ranked by all independent legal directories, praised by peers and trusted by clients.

We have extensive experience in all fields of employment law through the representation of both local and foreign clients.

Because we realise both the importance and the sensitivity of labour force management, our employment law team is committed to providing pro-active, effective and up-to-date assistance to our clients on all labour related matters.

GDPR QUICK GUIDE

06. 09. 2017. Zoltán Balázs Kovács, Anikó Keller, , Lilla Kiss

Bar Memberships:

 

  • Stuttgart Bar (since 2017)
  • Budapest Bar (since 2004)

 

Other professional memberships:

 

  • Global Advertising Lawyers Alliance: Vice President, EMEA
  • Hungarian Competition Law Association
  • Self-Regulatory Advertising Board
  • Hungarian Advertisement Association
16 September 2019
Monday 8:00 AM - 6:00 PM

Moscow, Russia

GALA Global Advertising Lawyers Alliance
  • King's College London, EU Competition Law Postgraduate Course passed with merits (2012)
  • J.D., ELTE, Faculty of Law, Budapest, Hungary (2000, summa cum laude)