profile

Anikó Keller leads the Competition and Compliance team at Szecskay Attorneys at Law. Anikó works in all areas of business and industry in relation to competition and antitrust law, state aid, unfair competition and unfair commercial practices, consumer protection law and in advertising law matters too.

 

Anikó has represented clients both in antitrust and in unfair commercial practice cases before the Hungarian Competition Authority and courts. She regularly advises clients regarding antitrust and advertising compliance programs, carries out competition audits and prepares compliance policies.

 

She is currently the Regional President, EMEA of the Global Advertising Lawyers’ Alliance (GALA). She is also a member of the Hungarian Competition Law Association, the Self-Regulatory Advertising Board and the Hungarian Advertising Association.

 

She is fluent in English and German.

"Anikó is terrific for advertising and promotion regulation, and her responsiveness is very good."

Chambers Europe, 2023, Competition/Antitrust

 

"Anikó Keller is excellent – calm demeanor, positive can-do attitude and impeccable delivery."

Legal500 2023, Competition

 

"They were really good at adapting extremely quickly to the unique nature of the case, they hit the ground running and are extremely calm, accurate, and give good-quality advice."

Chambers Europe, 2022, Competition/Antitrust

 

"This small law firm delivers excellent services. The level of their advice is up to international standards."

Legal500 2022, Competition

 

"They are service-minded, outstandingly good professionals, have an insight into doing business and have confident expertise and extensive knowledge of regulatory and case law, both locally and in the EU."

Legal500 2021, Competition

 

"Miklós Boronkay and Anikó Keller are top litigators. They really work as a team."

Legal500 2021, Dispute Resolution

 

 

Rankings:

 

  • Legal500, 2022, 2023, Competition (Individual ranking): Leading Individual

  • Legal500, 2015 - 2023, Competition (Team): Tier 2

 

  • Chambers Europe, 2022, 2023, Competition/Antitrust (Individual ranking): Band 2

 

Awards:

 

  • Competition Law Firm of the Year, 2016 - Wolters Kluwer Lawyers Awards Hungary

IBA D&I Toolkit Launch: Anikó Keller Part of Work Group

27. 10. 2023. Anikó Keller

IBA D&I Toolkit Launch: Anikó Keller Part of Work Group

icon 27. 10. 2023. icon Anikó Keller icon Competition / Antitrust / State Aid / EU Law

“Agri-Food Market Regulation” Analysis – Hungary Chapter by Anikó Keller

25. 10. 2023. Anikó Keller

“Agri-Food Market Regulation” Analysis – Hungary Chapter by Anikó Keller

icon 25. 10. 2023. icon Anikó Keller icon Competition / Antitrust / State Aid / EU Law

Hungarian Competition Authority Classifies Typical Green Claims

23. 06. 2021. Anikó Keller,

Hungarian Competition Authority Classifies Typical Green Claims

icon 23. 06. 2021. icon Anikó Keller , icon Advertising Law / Consumer Protection

Hungarian Competition Authority helps undertakings to avoid ‘greenwashing’

22. 04. 2021. Anikó Keller,

Hungarian Competition Authority helps undertakings to avoid ‘greenwashing’

icon 22. 04. 2021. icon Anikó Keller , icon Advertising Law / Consumer Protection

Fighting ‘greenwashing’ – extensive sweep conducted by the Consumer Protection Cooperation Network

08. 04. 2021. Anikó Keller,

Fighting ‘greenwashing’ – extensive sweep conducted by the Consumer Protection Cooperation Network

icon 08. 04. 2021. icon Anikó Keller , icon Advertising Law / Consumer Protection

International Advertising Law publication: Hungary insights by Anikó Keller

24. 03. 2021. Anikó Keller, Gábor Faludi Jr.

International Advertising Law publication: Hungary insights by Anikó Keller

icon 24. 03. 2021. icon Anikó Keller , Gábor Faludi Jr. icon Advertising Law / Consumer Protection

Airbnb fined for not complying with commitments made to Hungarian Competition Authority in 2018

09. 03. 2021. Anikó Keller, Krisztina Sztoján

Airbnb fined for not complying with commitments made to Hungarian Competition Authority in 2018

icon 09. 03. 2021. icon Anikó Keller , Krisztina Sztoján icon Advertising Law / Consumer Protection

Advertising Law Developments in Hungary in GALA Report, December 2020

14. 12. 2020. Anikó Keller

Advertising Law Developments in Hungary in GALA Report, December 2020

icon 14. 12. 2020. icon Anikó Keller icon Advertising Law / Consumer Protection

Competition Law Insight

02. 01. 2019. Sam MacMahon Baldwin, Anikó Keller

Bar Memberships:

 

  • Stuttgart Bar (since 2017)
  • Budapest Bar (since 2004)

 

Other professional memberships:

 

  • Global Advertising Lawyers Alliance: Vice President, EMEA
  • Hungarian Competition Law Association
  • Self-Regulatory Advertising Board
  • Hungarian Advertisement Association
16 September 2019
Monday 8:00 AM - 6:00 PM

Moscow, Russia

GALA Global Advertising Lawyers Alliance
  • King's College London, EU Competition Law Postgraduate Course passed with merits (2012)
  • J.D., ELTE, Faculty of Law, Budapest, Hungary (2000, summa cum laude)