The new edition of the professional title International Advertising Law: A Practical Global Guide by Globe Law and Business will be published this March and can now be pre-ordered.
In the complex and ever-changing world of advertising law regulations the book offers up-to-date knowledge, practical take-aways and the latest trends and developments in advertising law.
The guide covers local complaints procedures and enforcement, influencer campaigns, sales promotions, ambush marketing, product placement, and more across 27 jurisdictions. The Hungary chapter was contributed by Anikó Keller, Head of Advertising Law / Consumer Protection at Szecskay Attorneys at Law, Dávid Kerpel and Gábor Faludi Jr.
To view the table of contents and pre-order the book, click here.