ADVERTISEMENT LAW COMPLIANCE PROGRAM
Why do we need an advertisement compliance program?
Every company carrying out commercial advertising activities in Hungary is subject to the laws of Hungary concerning advertising. Compliance with these rules is the sole responsibility of companies themselves and, amongst other things, the breach of such rules may result in severe financial consequences. This is especially true for companies advertising sensitive products (e.g. pharmaceuticals) or targeting a sensitive segment of consumers (e.g. people with health issues or elderly people).