Publications

Advertisement Law Compliance Program

Anikó Keller

Anikó Keller

Gusztáv Bacher

Gusztáv Bacher

Miklós Boronkay

Miklós Boronkay

David Kerpel

David Kerpel

Gábor Faludi Jr.

Gábor Faludi Jr.

Lilla Kiss

Lilla Kiss

14. 02. 2018.

ADVERTISEMENT LAW COMPLIANCE PROGRAM 

Why do we need an advertisement compliance program?

Every company carrying out commercial advertising activities in Hungary is subject to the laws of Hungary concerning advertising. Compliance with these rules is the sole responsibility of companies themselves and, amongst other things, the breach of such rules may result in severe financial consequences. This is especially true for companies advertising sensitive products (e.g. pharmaceuticals) or targeting a sensitive segment of consumers (e.g. people with health issues or elderly people).  

 

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